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- Audio Conference Tapes and CD's:
New Marketing & Advertising Regulations: Stay Compliant with the FTC
Audio Conference Recording Price: 199.00 (U.S. Dollars) -
SUMMARY
With new guidelines effective this December 1st, the FTC is putting more effort and focus on regulation of marketing and advertising. False advertising can land businesses/your clients in hot water and potential financial trouble. What are the FTC's primary concerns and are you prepared for the new guidelines this December? What are the FTC's other priorities? Join us for our 60 minute audio conference where you and your colleagues will discover:
- How to comply with the new FTC guidelines on endorsements and testimonials
- How to comply with other FTC regulations and guidelines
- FTC's methods of regulation - How to be prepared
- Understand the general standards of advertising substantiation
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PROGRAM BENEFITS
This practical, 60-minute audio conference will provide you with need to know information on how to stay compliant with the FTC.
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PROGRAM HIGHLIGHTS
- FTC Guides on Endorsements & Testimonials - New Guidelines as of December 2009
- New guidelines for consumer endorsements - Are you in compliance?
- New guidelines for celebrity and expert endorsements - Are you in compliance
- What you need to know about testimonials and false advertising
- How to prepare for what the new guidelines specifically address
- FTC Regulation of Advertising and Marketing
- Ways to comply under the FTC's multi-tiered rules & guides
- What you need to know about broad liability for unlawful marketing & advertising
- Keys to understanding the FTC's coordination with other agencies
- Complying with the FTC's General Standards for Advertising and Marketing
- Misleading advertisements and inadequate substantiation - Need to know information
- Where the FTC is focusing its concerns
- Upcoming revisions to the Green Guides for environmental claims
- What sanctions the FTC can impose when marketing is fraudulent
- Question and Answer- Have real-world FTC questions answered by our expert speaker!
- FTC Guides on Endorsements & Testimonials - New Guidelines as of December 2009
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SPEAKER
Mr. Edelstein is one of the leading advertising and marketing lawyers in the United States. He represents clients in all areas of advertising and marketing law. Mr. Edelstein has developed a well earned reputation for the numerous successes he has achieved on behalf of leading companies involved in false advertising challenges before the National Advertising Division (NAD) and the National Advertising Review Board (NARB) of the Council of Better Business Bureaus, the primary self regulatory bodies of the advertising industry; the television networks; and the courts.
- His practice also includes reviewing advertising for legal acceptability on behalf of many advertising agencies and advertisers; obtaining network and other media clearance; handling matters before the Federal Trade Commission; representing clients in false advertising cases; advising clients on trademark, copyright, and other intellectual property matters; and negotiating and drafting advertising and entertainment contracts.
- Prior to joining Manatt, Mr. Edelstein was a partner at the New York law firm Hall Dickler Kent Goldstein & Wood, LLP.
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CLE CREDITS
Continuing Legal Education CLE credit is available for an additional $65 per person in states where teleconferences are accredited
(States currently NOT included: KS, OH) -
PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
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PRICING
$199.00 for audio conference recording (CD or audiotape) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. Audio recordings will be received approximately three weeks after the live conference.
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- Audio Conference Tapes and CD's:
