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Keyword Advertising Essentials - Protect Trademarks & Avoid Liability - Webinar
Webinar Recording Price: 199.00 (U.S. Dollars) -
SUMMARY
Online advertising through programs such as Google Adwords™ and Google Adsense™ have brought about new challenges in applying traditional trademark law. Courts cannot agree on the conceptual framework to decide when Keyword advertising violates the rights of trademark owners, and the rules are evolving at a rapid pace. How should you advise and protect clients who own or use keywords and trademarks? Join us of a 60-minute webinar conference where you and your colleagues will discover:
- What are the Legal Implications & Concerns of Online Advertising?
- Strategies for Protecting Brands & Avoiding Liability in Online Advertising
- Key Legal challenges trademark owners face with keyword-advertising
- The Most Common Pitfalls For Trademark Owners & Keyword Users
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PROGRAM BENEFITS
This practical 60-minute, webinar conference will provide you and your colleagues with the latest information and issues involving Keyword Advertising and Online Trademark Infringement.
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PROGRAM HIGHLIGHTS
- Keyword & Trademark in Internet-Based Advertising: The Essentials
- The Essentials of Online Advertising- Including Pop-Ups & Keywords
- Recent Case Law on whether Keywords are a "Use in Commerce"
- How the Courts are Responding to Online Advertising Cases
- Are Internet Keywords a Direct or Secondary Trademark Infringement?
- Protecting Clients IP from Trademark Infringement in Keyword Advertising
- Reduce Clients Risk & Liability of Trademark Infringement Online
- Your Clients Marks are Being Misused- What Should be done to Protect
- How to Defend Your Clients "Online Advertising" From Infringement claims
- Keyword Advertising Do's and Don'ts
- What is the risk & liability of Clients who buy Keywords?
- What can be done if a Trademark is used as a Keyword?
- How to Resolve Legal Issues for Keyword Users & Trademark Owners?
- Live question and answer session - Have your specific Keyword Advertising and Online Infringement questions answered.
- Keyword & Trademark in Internet-Based Advertising: The Essentials
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SPEAKER
Jonathan E. Moskin is a partner with Foley & Lardner LLP, where he is a member of the IP Litigation, Trademark, Copyright & Advertising and Privacy, Security & Information Management Practices. He has acted as lead trial counsel and otherwise litigated trademark, copyright and patent cases, as well as contract disputes, privacy matters, false advertising and right of publicity cases in numerous federal, trial and appellate courts.
- Mr. Moskin is ranked among the top Intellectual Property Lawyers by Legal 500 USA in 2006, 2007 and 2009. He is described by clients as a "superb communicator" who also "has an eye to practical advice" and a "leader in the field." Mr. Moskin is listed in the International Who's Who of Trademark Lawyers. He is also a barrister in the William C. Conner Inn of Court.
- Jonathan Moskin is the author of numerous articles on keyword advertising, including Virtual Trademark Use: The Parallel World of Keyword Ads, 98 Trademark Rptr 873 (May/June 2008) and Intricately Simple: Unlocking Current Confusion Concerning Keyword Ads, IP Litigator (Sept/Oct. 2008)
- Mr. Moskin received his J.D. from Boston College Law School (cum laude, 1983), where he was also a member of the Boston College Law Review and was a recipient of national honors in the Nathan Burkan Memorial Competition. He received his B.A. in philosophy from Oberlin College (1979).
- Jonathan is currently the Chairman of the New York Intellectual Property Law Association's Privacy Law Committee and has served in the recent past as Chairman of the NYIPLA's Internet Law and Design Protection Committees. He is a senior editor of the Trademark Reporter. Mr. Moskin is on the editorial board for the Intellectual Property Strategist and an editorial board member for the Queen Mary Studies in Intellectual Property Law and Policy series.
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CLE CREDITS
Continuing Legal Education CLE credit is available for an additional $65 per person in states where teleconferences are accredited
(States currently NOT included: KS, OH) -
PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
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PRICING
$199.00 for audio conference recording (CD or audiotape) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. Audio recordings will be received approximately three weeks after the live conference.
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